Rate Card
Rate Card
RATE CARD
| USE | TERRITORY | MEDIA | Per 30s (PKR) | Per 30s (USD) | Per Track (PKR) | Per Track (USD) |
|---|---|---|---|---|---|---|
| TV Ads & Sponsorship Idents | Pakistan (or any other single country) | All Cable & Satellite TV | 780,000 | 6,000 | 1,040,000 | 8,000 |
| Single Continent | All Cable & Satellite TV | 1,040,000 | 8,000 | 1,300,000 | 10,000 | |
| Worldwide | All Cable & Satellite TV | 1,560,000 | 11,000 | 1,950,000 | 13,000 | |
| Radio Ads | Pakistan (or any other single country) | Full Network | 390,000 | 3,000 | 650,000 | 5,000 |
| Local / Regional | Single Local Station or Region of National | 195,000 | 1,500 | 390,000 | 3,500 | |
| Online Ads | Worldwide | Audio Visual (All Sites) | 780,000 | 6,000 | 1,040,000 | 8,000 |
| Audio Only (All Sites) | 520,000 | 4,000 | 780,000 | 5,000 | ||
| Other Ads | Worldwide | Cinema or DVD ads | 520,000 | 4,000 | 780,000 | 6,000 |
| Public Location Audio Visual | 260,000 | 2,000 | 390,000 | 3,500 | ||
| Public Location Audio Only | 260,000 | 2,000 | 390,000 | 3,500 |
Additional Information
- Type of Production: Adverts specifically designed to promote goods or services to the general public, including any production with paid media spend.
- Music Use: As per the tariff description. Online use includes social media platforms such as Facebook, YouTube, Instagram, Snapchat, websites, etc.
- Campaign Rates: A single track is cleared for unlimited adverts with a related or developing theme for a single product within a 12-month term.
- Per-track rates allow unlimited cut-downs and tag-ending changes.
- Tag ending changes: Minor adjustments to the message at the end of an advertisement (e.g., “Sales starts Monday” → “Sales starts tomorrow”).
- Cut-down: A shortened version of an advert where no new content is added.
- Per 30-second rates clear the use of 30 seconds of music, or any portion thereof.
- Speech translations do not require additional licensing.
- Please read the “Important Information” section at the end of this rate card.
- USD rates are applicable for licensing outside Pakistan.